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Most of us know the 80/20 rule - that 80 % of business comes from current clients and 20 % from new ones. Designed pieces include postcards, letters, and folded card formats and can include calendars, recipes, sports schedules, magnetic dry [...] If you do the math you will find that the 20% is only worth 4 % of your business in real terms. But were you aware that according to the Harvard Business Review it costs up to 8 times more to gain a new customer than retain an old one (â??Zero Defectionsâ? by Frederick F.
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